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| Copyright 2011, Weil & Associates, LLC - All Rights Reserved |
“In addition to being a seasoned professional in the field of sports marketing, Larry as is an exceptional
asset to any business team. He is a leader and a contributor from the initial concept stages to complete
planning and business implementation. I would look forward to the opportunity to have Larry on my team.”
July 5, 2010
Scott Martin, CEO/Owner, Impact Green
asset to any business team. He is a leader and a contributor from the initial concept stages to complete
planning and business implementation. I would look forward to the opportunity to have Larry on my team.”
July 5, 2010
Scott Martin, CEO/Owner, Impact Green
“Larry may simply be the most talented and qualified sponsorship executive in the business today. Want
stadium naming rights for your brand? Want a multi-million dollar sponsorship for your property? Want to
intercept, engage and activate attendees at major league arenas? Larry's your guy. More importantly, he's
now applying 15 years of sponsorship expertise to the green movement, and enviro-conscious companies
are taking notice. When executives in the electric vehicle industry began tooling up to manufacture battery-
powered vehicles, they called Larry. I'm planning to use him to help my clients sell electric bikes around the
world.” May 11, 2009
Phil Herzog, President, Smoothstone Partners
“Working with Larry has been a great pleasure. Larry is self-aware, inspired, and dedicated to seeing his
ideas to reality. He is eager to collaborate to make the best outcome for the client, while infusing is own
talents of marketing and “do-it-right” attitude. He knows his stuff and is a good partner.” October 29, 2010
Michele Martin, Business Development Representative, Bonneville Environmental Foundation
ideas to reality. He is eager to collaborate to make the best outcome for the client, while infusing is own
talents of marketing and “do-it-right” attitude. He knows his stuff and is a good partner.” October 29, 2010
Michele Martin, Business Development Representative, Bonneville Environmental Foundation
This is the most challenging environment for selling
sponsorships in many years. But there is good news: the
green movement is taking hold. This is no trend, it is a
permanent change in how we do just about everything.
Sponsorships have had to adapt over the years and must
do so again. The activation revolution was a giant leap
forward from straight branding and hospitality to a whole
new world of engagement and measurement.
sponsorships in many years. But there is good news: the
green movement is taking hold. This is no trend, it is a
permanent change in how we do just about everything.
Sponsorships have had to adapt over the years and must
do so again. The activation revolution was a giant leap
forward from straight branding and hospitality to a whole
new world of engagement and measurement.
The revolutions caused by the
Internet and wireless devices created
entirely new channels of business
that brought about numerous
innovations. The changes created by
the environmental sustainability
movement will dwarf anything
previously encountered.
But there is an entirely new layer of
requirements to do business in the
green segment. Your business must
be aligned with certain practices and
values or be considered inauthentic
and possibly backfire as
"greenwashing". Early adopters will
be rewarded.
Internet and wireless devices created
entirely new channels of business
that brought about numerous
innovations. The changes created by
the environmental sustainability
movement will dwarf anything
previously encountered.
But there is an entirely new layer of
requirements to do business in the
green segment. Your business must
be aligned with certain practices and
values or be considered inauthentic
and possibly backfire as
"greenwashing". Early adopters will
be rewarded.
Q: What is greenwashing?
A: Greenwashing is overstating or
cloaking a not very green company
or product in a green marketing
program.
Example: If a factory says it's
environmentally friendly because it
has solar panels on the roof, but at
the same time creates chemical
waste that goes into the water supply.
A: Greenwashing is overstating or
cloaking a not very green company
or product in a green marketing
program.
Example: If a factory says it's
environmentally friendly because it
has solar panels on the roof, but at
the same time creates chemical
waste that goes into the water supply.
Going green in more than a marketing campaign, it is a
national imperative. Adoption and understanding has
deeply penetrated a narrow audience, now its time to
reach out to mainstream consumers and businesses. And
what better way than through sports? Ask yourself, which
is more likely: is the average person going to find time to
read Tom Friedman (author of "Hot Flat and Crowded), or
watch their favorite sport? Creating an authentic
connection between consumers and sports that leverages
their affinity is a very appealing way to open minds.
national imperative. Adoption and understanding has
deeply penetrated a narrow audience, now its time to
reach out to mainstream consumers and businesses. And
what better way than through sports? Ask yourself, which
is more likely: is the average person going to find time to
read Tom Friedman (author of "Hot Flat and Crowded), or
watch their favorite sport? Creating an authentic
connection between consumers and sports that leverages
their affinity is a very appealing way to open minds.
Companies who are looking for
affluent customers who share
green values are forming
partnerships with organizations in
the green space like The Sierra
Club and the National Resource
Defense Council (NRDC). This
tactic can work for your product or
service if you are authentic.
affluent customers who share
green values are forming
partnerships with organizations in
the green space like The Sierra
Club and the National Resource
Defense Council (NRDC). This
tactic can work for your product or
service if you are authentic.
| Our singular goal is to assist you with the exponential growth of sustainable products and services. We bring our deep level of expertise in sponsorship to create a clear and effective plan to reach large mainstream audiences though sports and entertainment properties. We are experts in activation and know how to turn sponsorships into sales. We will work with you to create a plan that integrates effectively with your existing values. |
